{"id":38527,"date":"2025-02-28T10:18:21","date_gmt":"2025-02-28T10:18:21","guid":{"rendered":"https:\/\/trojan-lighting.co.uk\/quel-est-le-role-de-leclairage-dans-le-commerce-de-detail\/"},"modified":"2025-04-01T12:19:17","modified_gmt":"2025-04-01T12:19:17","slug":"quel-est-le-role-de-leclairage-dans-le-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/trojan-lighting.co.uk\/fr\/quel-est-le-role-de-leclairage-dans-le-commerce-de-detail\/","title":{"rendered":"Quel est le r\u00f4le de l\u2019\u00e9clairage dans le commerce de d\u00e9tail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38527\" class=\"elementor elementor-38527 elementor-37111\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc0c76 e-flex e-con-boxed e-con e-parent\" data-id=\"7dc0c76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137659a elementor-widget elementor-widget-heading\" data-id=\"137659a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Quel est le r\u00f4le de l\u2019\u00e9clairage dans le commerce de d\u00e9tail ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1726bb1 elementor-widget elementor-widget-text-editor\" data-id=\"1726bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"x_elementToProof\">Notre responsable de la vente au d\u00e9tail, <a href=\"https:\/\/www.linkedin.com\/in\/andy-merola-99309135\/\">Andy Merola<\/a>, se penche sur le r\u00f4le essentiel que joue l\u2019\u00e9clairage dans les environnements de vente au d\u00e9tail en fa\u00e7onnant l\u2019exp\u00e9rience client, en influen\u00e7ant les d\u00e9cisions d\u2019achat et en renfor\u00e7ant l\u2019identit\u00e9 de la marque.<\/div>\n<div> <\/div>\n<div class=\"x_elementToProof\">Alors que l\u2019industrie s\u2019oriente vers des solutions \u00e9conomes en \u00e9nergie et intelligentes, l\u2019\u00e9clairage LED moderne combin\u00e9 \u00e0 des commandes intelligentes transforme la fa\u00e7on dont les d\u00e9taillants con\u00e7oivent leurs espaces. L\u2019article d\u2019Andy explore les principaux aspects de l\u2019\u00e9clairage de vente au d\u00e9tail, de l\u2019\u00e9clairage ambiant et d\u2019accentuation \u00e0 la technologie intelligente et \u00e0 la durabilit\u00e9. <\/div>\n<div> <\/div>\n<h4 class=\"x_elementToProof\"><b>Le r\u00f4le de l\u2019\u00e9clairage dans les environnements de vente au d\u00e9tail<\/b><\/h4>\n<div class=\"x_elementToProof\">Un \u00e9clairage efficace fait plus qu\u2019\u00e9clairer un espace, il cr\u00e9e une atmosph\u00e8re qui am\u00e9liore l\u2019exp\u00e9rience d\u2019achat. La conception strat\u00e9gique de l\u2019\u00e9clairage aide \u00e0 : <\/div>\n<ul data-spread=\"false\">\n<li>Renforcer l\u2019identit\u00e9 d\u2019une marque.<\/li>\n<li>Guidez le flux de clients dans un magasin \u00e0 l\u2019aide d\u2019un design d\u2019\u00e9clairage cr\u00e9atif.<\/li>\n<li>\n<div>Mettez en avant les promotions et les pr\u00e9sentations de produits.<\/div>\n<\/li>\n<li>\n<div>Cr\u00e9ez une exp\u00e9rience de vente au d\u00e9tail dynamique et visuelle.<\/div>\n<\/li>\n<\/ul>\n<div> <\/div>\n<h4 class=\"x_elementToProof\"><b>Layering Light : la bonne combinaison pour les espaces de vente au d\u00e9tail<\/b><\/h4>\n<div class=\"x_elementToProof\">Un syst\u00e8me d\u2019\u00e9clairage de vente au d\u00e9tail bien con\u00e7u se compose de plusieurs couches :<\/div>\n<ul data-spread=\"false\">\n<li>\n<div class=\"x_elementToProof\">L\u2019\u00e9clairage g\u00e9n\u00e9ral doit fournir une lumi\u00e8re ambiante chaude et constante, assurant un environnement d\u2019achat accueillant. Lorsque vous travaillez avec des d\u00e9taillants, nous sugg\u00e9rons un produit comme le downlight <a href=\"https:\/\/trojan-lighting.co.uk\/fr\/gamme-de-downlights-architecturaux\/gland-50\/\">Acorn<\/a> qui existe en plusieurs tailles.   <\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">L\u2019\u00e9clairage d\u2019accentuation est utilis\u00e9 pour mettre en valeur des produits, des points focaux ou des pr\u00e9sentoirs promotionnels. Par exemple, le syst\u00e8me d\u2019\u00e9clairage sur rail <a href=\"https:\/\/trojan-lighting.co.uk\/fr\/eclairage-sur-rail\/ezra-24\/\">Ezra 24V<\/a> , avec sa flexibilit\u00e9 magn\u00e9tique et basse tension, permet un repositionnement facile pour s\u2019adapter aux changements d\u2019affichage. <\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">L\u2019\u00e9clairage de travail garantit la fonctionnalit\u00e9 dans les zones de caisse et les cabines d\u2019essayage, o\u00f9 la pr\u00e9cision et la clart\u00e9 des couleurs sont essentielles. L\u2019\u00e9clairage lin\u00e9aire, comme le <a href=\"https:\/\/trojan-lighting.co.uk\/fr\/eclairage-lineaire\/gamme-dorchester\/\">Dorchester<\/a>, est id\u00e9al pour les comptoirs et les postes de travail. <\/div>\n<\/li>\n<\/ul>\n<h4 class=\"x_elementToProof\"><b><br \/>\u00c9clairage durable pour le commerce de d\u00e9tail<\/b><\/h4>\n<div class=\"x_elementToProof\">La transition de l\u2019\u00e9clairage traditionnel \u00e0 la technologie LED est bien amorc\u00e9e et offre toujours des avantages significatifs :<\/div>\n<ul data-spread=\"false\">\n<li>\n<div class=\"x_elementToProof\">\u00c9conomies d\u2019\u00e9nergie allant jusqu\u2019\u00e0 70 % par rapport \u00e0 l\u2019\u00e9clairage conventionnel.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">R\u00e9duction des co\u00fbts de maintenance gr\u00e2ce \u00e0 la dur\u00e9e de vie prolong\u00e9e des LED.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Durabilit\u00e9 accrue, r\u00e9duction de l\u2019empreinte carbone.<\/div>\n<\/li>\n<\/ul>\n<div class=\"x_elementToProof\">Lorsque des solutions \u00e9conomes en \u00e9nergie adapt\u00e9es aux environnements de vente au d\u00e9tail \u00e0 forte fr\u00e9quentation sont n\u00e9cessaires, nous sugg\u00e9rons un produit comme le downlight <a href=\"https:\/\/trojan-lighting.co.uk\/fr\/gamme-de-downlights-architecturaux\/gamme-nordique\/\">Norse<\/a> .<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7351173 elementor-widget elementor-widget-gallery\" data-id=\"7351173\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2025\/02\/brent-cross-web-768x576.webp\" data-width=\"768\" data-height=\"576\" aria-label=\"brent cross shopping centre\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2025\/01\/Cabinet-lighting-768x480.webp\" data-width=\"768\" data-height=\"480\" aria-label=\"Cabinet lighting\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2025\/01\/Pendant-system-768x480.webp\" data-width=\"768\" data-height=\"480\" aria-label=\"Pendant system\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-09-at-19.32.23-768x576.jpeg\" data-width=\"768\" data-height=\"576\" aria-label=\"Bluewater lighting\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef3e96 elementor-widget elementor-widget-text-editor\" data-id=\"3ef3e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>\u00c9clairage intelligent et commandes intelligentes dans le commerce de d\u00e9tail<\/b><\/h4>\n<p>L\u2019\u00e9clairage intelligent permet des environnements dynamiques et adaptatifs avec les principaux avantages suivants :<\/p>\n<ul>\n<li>Des sc\u00e8nes d\u2019\u00e9clairage automatis\u00e9es qui s\u2019ajustent en fonction de l\u2019heure de la journ\u00e9e ou des promotions.<\/li>\n<li>D\u00e9tection de pr\u00e9sence pour assombrir ou \u00e9clairer les espaces selon les besoins.<\/li>\n<li>Suivi \u00e9nerg\u00e9tique en temps r\u00e9el pour optimiser la consommation.<\/li>\n<\/ul>\n<p>L\u2019\u00e9clairage compatible Mymesh de Trojan transforme l\u2019\u00e9clairage traditionnel en un r\u00e9seau <a href=\"https:\/\/trojan-lighting.co.uk\/fr\/batiments-intelligents\/\">de b\u00e2timent intelligent<\/a> , donnant aux d\u00e9taillants un contr\u00f4le total sur la consommation d\u2019\u00e9nergie, les niveaux de luminosit\u00e9 et l\u2019automatisation.<\/p>\n<h4><b>\u00c9clairage pour diff\u00e9rents secteurs du commerce de d\u00e9tail<\/b><\/h4>\n<p>Diff\u00e9rents environnements de vente au d\u00e9tail n\u00e9cessitent des approches d\u2019\u00e9clairage sp\u00e9cialis\u00e9es :<\/p>\n<ul>\n<li>Un \u00e9clairage de pr\u00e9cision est essentiel pour mettre en valeur des produits haut de gamme sur le march\u00e9 du luxe. Des produits tels que notre gamme <a href=\"https:\/\/trojan-lighting.co.uk\/services\/product-ranges\/track-lighting\/poplar-pro-range\/\">Poplar Pro<\/a> de spots sur rail \u00e0 tension secteur et le syst\u00e8me d\u2019\u00e9clairage <a href=\"https:\/\/trojan-lighting.co.uk\/fr\/eclairage-sur-rail\/ezra-48\/\">sur rail Ezra 48V<\/a> avec plusieurs accessoires permettent la cr\u00e9ativit\u00e9, le drame et une exp\u00e9rience visuelle dynamique.   <\/li>\n<li>Un \u00e9clairage vif et uniforme assure la clart\u00e9 dans les all\u00e9es des supermarch\u00e9s et am\u00e9liore la pr\u00e9sentation des produits. Trojan Linear Lighting est parfait pour ces environnements. <\/li>\n<li>Dans les magasins de mode, l\u2019\u00e9clairage \u00e0 IRC \u00e9lev\u00e9 de 90+ assure une repr\u00e9sentation pr\u00e9cise des couleurs, donnant aux v\u00eatements une apparence fid\u00e8le \u00e0 leur teinte.<\/li>\n<\/ul>\n<h4><b><br \/>\u00c9clairage d\u2019urgence et de conformit\u00e9 pour le commerce de d\u00e9tail<\/b><\/h4>\n<p>Les d\u00e9taillants doivent se conformer \u00e0 des normes de s\u00e9curit\u00e9 telles que <a href=\"https:\/\/www.bsigroup.com\/en-GB\/products-and-services\/standards\/bs-5266-emergency-lighting-code-of-practice\/\">BS 5266<\/a> pour l\u2019\u00e9clairage de secours. Les solutions modernes d\u2019\u00e9clairage de s\u00e9curit\u00e9 aident \u00e0 : <\/p>\n<ul>\n<li>\n<div>Automatisez les tests de conformit\u00e9, r\u00e9duisant ainsi les v\u00e9rifications manuelles.<\/div>\n<\/li>\n<li>Am\u00e9liorez la fiabilit\u00e9 gr\u00e2ce \u00e0 l\u2019autotest et \u00e0 l\u2019\u00e9clairage de secours surveill\u00e9.<\/li>\n<li>Am\u00e9liorez la s\u00e9curit\u00e9 en cas de panne de courant ou d\u2019urgence.<\/li>\n<\/ul>\n<p>Les <a href=\"https:\/\/trojan-lighting.co.uk\/fr\/eclairage-de-secours\/\">syst\u00e8mes d\u2019\u00e9clairage d\u2019urgence<\/a> de Trojan, int\u00e9gr\u00e9s \u00e0 Mymesh, fournissent des rapports en temps r\u00e9el et des tests automatiques, garantissant ainsi la conformit\u00e9 avec un minimum d\u2019effort.<\/p>\n<h4><b>Tendances futures en mati\u00e8re d\u2019\u00e9clairage de d\u00e9tail<\/b><\/h4>\n<p>L\u2019avenir de l\u2019\u00e9clairage de vente au d\u00e9tail ne se limite pas \u00e0 l\u2019\u00e9clairage, il s\u2019agit de cr\u00e9er des environnements dynamiques, durables et intelligents. Voici quelques-unes des tendances futures : <\/p>\n<ul>\n<li>Un \u00e9clairage centr\u00e9 sur l\u2019homme qui adapte les temp\u00e9ratures de couleur pour am\u00e9liorer l\u2019ambiance et le confort des clients.<\/li>\n<li>L\u2019\u00e9clairage compatible avec l\u2019IoT s\u2019int\u00e8gre \u00e0 des syst\u00e8mes de b\u00e2timents intelligents plus larges pour une meilleure gestion de l\u2019\u00e9nergie.<\/li>\n<li>Ajustements de l\u2019\u00e9clairage pilot\u00e9s par l\u2019IA qui utilise l\u2019analyse des donn\u00e9es pour adapter l\u2019\u00e9clairage aux pr\u00e9f\u00e9rences des clients et aux niveaux d\u2019occupation en temps r\u00e9el.<\/li>\n<\/ul>\n<p>L\u2019\u00e9clairage des commerces de d\u00e9tail \u00e9volue rapidement et les entreprises doivent s\u2019adapter pour maintenir des magasins comp\u00e9titifs, efficaces et conviviaux. Gr\u00e2ce \u00e0 son expertise dans la fabrication de LED, les commandes intelligentes et les solutions de modernisation, Trojan Lighting fournit des solutions d\u2019\u00e9clairage sur mesure qui am\u00e9liorent les exp\u00e9riences d\u2019achat tout en r\u00e9duisant la consommation d\u2019\u00e9nergie et les co\u00fbts d\u2019exploitation. Qu\u2019il s\u2019agisse de mettre \u00e0 niveau des syst\u00e8mes existants ou de concevoir \u00e0 partir de z\u00e9ro, les produits innovants et la technologie intelligente de Trojan constituent un excellent choix pour l\u2019\u00e9clairage de vente au d\u00e9tail.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36573c3 e-con-full e-flex e-con e-parent\" data-id=\"36573c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a3e792c e-con-full e-flex e-con e-child\" data-id=\"a3e792c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6c0d2 elementor-widget elementor-widget-heading\" data-id=\"ab6c0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Actualit\u00e9s et \u00e9tudes de cas sur l\u2019\u00e9clairage de d\u00e9tail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f25f9 e-con-full e-flex e-con e-child\" data-id=\"14f25f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd5b83 elementor-posts--align-center elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"cbd5b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22288 post type-post status-publish format-standard has-post-thumbnail hentry category-etude category-nouvelles tag-durabilite tag-modernisation tag-retail-lighting-2\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/trojan-lighting.co.uk\/fr\/trojan-lighting-presente-des-solutions-de-modernisation-innovantes-dans-le-circular-lighting-report\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/09\/Trojan-Bluewater-3-1024x768.jpeg\" class=\"attachment-large size-large wp-image-16214\" alt=\"\" srcset=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/09\/Trojan-Bluewater-3-1024x768.jpeg 1024w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/09\/Trojan-Bluewater-3-600x450.webp 600w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/09\/Trojan-Bluewater-3-300x225.jpeg 300w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/09\/Trojan-Bluewater-3-768x576.jpeg 768w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/09\/Trojan-Bluewater-3-1536x1152.jpeg 1536w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/09\/Trojan-Bluewater-3.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">\u00e9tude<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trojan-lighting.co.uk\/fr\/trojan-lighting-presente-des-solutions-de-modernisation-innovantes-dans-le-circular-lighting-report\/\" >\n\t\t\t\tTrojan Lighting pr\u00e9sente des solutions de modernisation innovantes dans le Circular Lighting Report\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36ceb5dc e-flex e-con-boxed e-con e-parent\" data-id=\"36ceb5dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63c4d9a9 elementor-widget elementor-widget-heading\" data-id=\"63c4d9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Produits d'\u00e9clairage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7870d06b e-con-full e-flex e-con e-child\" data-id=\"7870d06b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-495d97fa e-con-full e-flex e-con e-child\" data-id=\"495d97fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d5478c elementor-widget elementor-widget-image\" data-id=\"37d5478c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trojan-lighting.co.uk\/products\/architectural-lighting\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/poplar-1200-1-1024x628.webp\" class=\"attachment-large size-large wp-image-28835\" alt=\"architectural range\" srcset=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/poplar-1200-1-1024x628.webp 1024w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/poplar-1200-1-png-600x368.webp 600w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/poplar-1200-1-300x184.webp 300w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/poplar-1200-1-768x471.webp 768w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/poplar-1200-1-png.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2592a20c elementor-widget elementor-widget-text-editor\" data-id=\"2592a20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">\u00c9clairage architectural<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548c6260 elementor-widget elementor-widget-text-editor\" data-id=\"548c6260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/trojan-lighting.co.uk\/fr\/produits\/eclairage-architectural\/\">Voir la gamme<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ea1a160 e-con-full e-flex e-con e-child\" data-id=\"6ea1a160\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39dc83be elementor-widget elementor-widget-image\" data-id=\"39dc83be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trojan-lighting.co.uk\/products\/commercial-lighting\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/range-1200-1024x628.webp\" class=\"attachment-large size-large wp-image-28831\" alt=\"range-1200\" srcset=\"https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/range-1200-1024x628.webp 1024w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/range-1200-png-600x368.webp 600w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/range-1200-300x184.webp 300w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/range-1200-768x471.webp 768w, https:\/\/trojan-lighting.co.uk\/wp-content\/uploads\/2024\/12\/range-1200-png.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c5d6dc elementor-widget elementor-widget-text-editor\" data-id=\"38c5d6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">\u00c9clairage commercial<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442fc72e elementor-widget elementor-widget-text-editor\" data-id=\"442fc72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/trojan-lighting.co.uk\/fr\/produits\/eclairage-commercial\/\">Voir la gamme<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Notre responsable de la vente au d\u00e9tail, Andy Merola, se penche sur le r\u00f4le essentiel que joue l\u2019\u00e9clairage dans les environnements de vente au d\u00e9tail.<\/p>\n","protected":false},"author":5647,"featured_media":16697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[306],"tags":[321],"class_list":["post-38527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-eclairage-de-vente-au-detail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel est le r\u00f4le de l\u2019\u00e9clairage dans le commerce de d\u00e9tail ?<\/title>\n<meta name=\"description\" content=\"Le responsable de la vente au d\u00e9tail de Trojan Lighting se penche sur le r\u00f4le que joue l\u2019\u00e9clairage dans les environnements de vente au d\u00e9tail, l\u2019exp\u00e9rience client, les achats et la marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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